Style Does Not Affect IQ

Business, Fashion, & Leadership

“Don’t let fashion own you. You decide what you are.”

Gianni Versace (2020), Vogue

A style-loving, entrepreneur, navigating the business world, where narcissistic behaviour, power struggles, and biases are rife. Follow the journey of Susan Yu, an Executive MBA scholar at London Business School. Well known by her peers for questioning social norms, (even before it was popular).

Susan writes about challenges in the business world, especially when it comes to her avant-garde inspired style and how doing things differently landed her where she is today.


“Style does not affect IQ. Style is just style.”

Susan Yu (2021), The Fashionable CEO

Susan Yu is a qualified pharmaceutical scientist, has a BSc in osteopathic medicine, is an Executive MBA London Business School scholar, and is President of the LBS Board Fellows Programme in fostering leadership.

She is a serial entrepreneur, continuously working on her ventures, with the long-term view of eventually pivoting into the VC world. Whilst being an advocate of equality and sustainability.

Early on, Susan realised that being stylistically different, did not always mix well in business. It’s a social norm that she long felt was illogical and (now finally) outdated. To create awareness in this space, she founded this blog in 2021 on how doing things differently, fashionably and unapologetically, helped her achieve sustainable success in business and life.

To help support the growth of this blog, you can purchase merchandise where 10% of all profits will be given to charity.

From mugs to t-shirts to hoodies, there is something for everyone. Our gifts make a statement for housewarmings, birthdays, Christmas, anniversaries, and any other present buying reason.