About Susan Yu, The Fashionable CEO.  Expert on sustainable success and how to achieve it.


“Sustainable success is hard but worth it.”

Susan Yu, The Fashionable CEO


Susan Yu is a qualified pharmaceutical scientist, has a BSc in osteopathic medicine, and is an Executive MBA London Business School scholar. Furthermore, she’s a Board Trustee of a not-for-profit, and Board Advisor (ex-president) of the LBS Board Fellows Programme fostering new leaders of the future.

She’s an investor & social entrepreneur, continuously working on her ventures. Whilst being an advocate of diversity, equality, and sustainable success.


Early on, Susan realised that being stylistically different (or just different) did not mix well with business or societal rules. It was later on in life, and after many challenges, she discovered her difference was a strength and the key to her long-term success. To help others do the same, she’s currently writing a book on how to achieve sustainable success and the wealth it brings, to all aspects of life. Sharing her thought-provoking frameworks, and valuable insights for the very first time.

Follow Susan’s author journey and discover how doing things differently, fashionably, and unapologetically, further developed her winning edge and achieved long-term success against all odds.

Mission Statement

Empowering generations to achieve sustainable success, building true wealth in all aspects of life.

“In order to be irreplaceable one must always be different.”

Coco Chanel, Fashion Designer

Habits of Sustainable SUCCESS